Green Acres, a leader in real estate search for secondary homes in Europe, made a major shift in 2025 by rebranding and redesigning its user experience around an ambitious slogan: "Find your new life."
Context
Green Acres is a leading platform for cross-border real estate search in Europe, focused on secondary homes. In 2025 the company rebranded around "Find your new life," setting out to rethink search around lifestyle rather than property specs alone.
My role
Led research, wireframing, and usability testing end to end — surveying 424 people across France, the UK, the Netherlands and Germany, then designing and validating the resulting search experience.
Timeline
Shipped in 2025 as part of Green Acres' rebrand; results tracked over the first 30 days live.
To design a more lifestyle-driven property search experience, we surveyed 424 users across France, the UK, the Netherlands, and Germany. Results showed that 62% are flexible on location and 85% are open to buying abroad. Nature, calm, and outdoor activities like hiking or swimming are top priorities. These insights guided us in creating a search experience focused on lifestyle, not just property specs.
Since no existing platform offered a search based on lifestyle preferences rather than location or property features, we had no benchmarks — making the challenge both unique and complex.
Users can select various environments like mountains, sea, or a quiet, isolated setting.
They can also filter properties based on proximity to specific activities like hiking, swimming, golf, or even cinema. The interface needed to allow for smooth and quick interaction, with a clear emphasis on the criteria and sorting options visible from the start of the search.
With the Aspirational Search, Green Acres has not only transformed its real estate search model but also redefined user expectations for a lifestyle-centered experience — laying the foundation for a more authentic relationship between users and the properties they seek.
